Journalists. We have talked about them in class before. We need them to help us get our message to the media. They are the ones who could make it easy for us...or really hard for us. But how do we go about building relationships with journalists?
I follow
Mark Ragan, CEO of Ragan Communications, on Twitter. He offers fairly short articles about the field of public relations and the healthcare industry. As I begin to start my career in public relations I have found quite a few of his articles helpful.
I came across one article this evening that I thought would be worth it to share,
PR pros, 10 ways to woo journalists on Twitter. I thought it was perfect given how much we have been discussing the usefulness of social media. The tips, which are actually written by someone other than Mr. Ragan himself, are pretty straight forward. You follow the journalist on Twitter. You interact with them. You don't freak them out, offend them, or irritate them. You praise them, and eventually, they might take notice.
Of course this could all be a lot easier said than done, but it is definitely worth giving it a shot. You don't have much to lose, and it could be the first step to building a lasting relationship with someone in the media.