January 21, 2012 Group Exercise (Citizen Alumni Group)
1. Traditional marketing was about advertising through network media with a broad based statement about a company's product. Scott recommends using plugged in bloggers with smaller and more targeted audiences for a company's specific product.
2. Marketing is about delivering content at just the precise moment than an audience needs it. The convergence of the marketing and PR departments is a concept that reaches buyers directly.
3. Our reliance on oil and gas is a major example of the "Me First" capitalism we see. Our oil prices are relatively cheap in comparison to European Countries and most of America continues to mindlessly waste oil as we continue to complain about increasing oil prices.
4. Finding the balance between self-interest and greed. We can use social media to promote awareness of greed and the negative effects it has locally, nationally, and internationally. Using our personal social media sites that we use to connect with others, we can promote awareness.
5. The particular need of our organization is to connect with alumni within the community to bridge a greater sense of community.
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