Social Media Datum

A friend of mine told me about a recently released study regarding the effectiveness of Facebook posts; I searched and easily found the study in several articles (look here), and while the results are interesting they're probably not shocking: your actively shared links and posts only reach 16% of your friends.  So all that posting of your status and what you just ate and your ire over some retail transaction and even that really brilliant insight you just had usually falls on deaf ears.  Sorry...