What a fascinating article. Forbes published an interactive map of the country that shows what each state likes to read and how much of it. Opening the map, you then have the ability to click on the state or news source to see what is most popular.
It makes for an interesting discussion about how we are going to get people to read what we do and how we try other venues to get the word out.
The Media Map
(Please note, the school's IE browser gave me issues but Mozilla brought it up. Chrome on my home PC though had certain states completely disappear when I clicked on Fox News or NPR. Very cool stuff).
Using Chrome, while it shows as a state that we link a lot to the Onion, if you click on NPR, we are also strong there.
The article also explains how it collected the data. This data collection tool, and how that data is then used to market other things to individuals is incredible. The amount of data mining that could be done based upon how that is explained is incredible.
The bottom line is that as long as companies require log-in information and if that log-in is fascilitated in a manner that makes it easier for the user (ie: Facebook, Gmail, Yahoo, etc.) the amount of data companies will be able to gather will only grow.
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