So I have to admit some of the speakers at this event have been pretty interesting. One of the big trends and recommended direction is that businesses need to integrate their websites with social media even more. For instance, those that log-in to a site using a Facebook account or something similar, research has found that those users tend to linger 52% longer then those that log-in traditionally.
In addition, if you are a merchandiser, the analytic analysis that can be done on your profile is amazing. This speaker, Patrick Salyer of Gigya, believes that companies using that information should be able to customize e-mail's and such based upon the information you have in your profile.
For instance, if you get e-mail's from REI and your profile has you liking kayaking, your e-mails should immediately highlight that info versus showing you rock climbing, biking, and everything else.
He also believes that businesses need to recognize influencers. In essence, users that use the web more should get more. Identify those that come to your site repeatedly and reward them. This could be everything from discounts, special web content, to actual recognition on the site. Yelp does a great job with this when they do their weekly highlight.
This event will be coming to the States in November 2012, in NYC. I'm doing the free track and highly recommend it.
http://www.socialmedia-forum.com/
No comments:
Post a Comment