I recently the article, "Looking Good On Facebook" at ScienceDaily. To summarize, the article describes a study that was conducted in relation to social media sites, profile photos, and likability. what they found was that the more attractive the profile photo, the more likely the test subject was to like that person/want to friend them.
While it doesn't seem too surprising that appearance would have an impact, because of the way social media is transforming not only our personal lives, but businesses as well, it's becoming a very relevant issue. Suddenly, if your company or employees are being represented online, depending on how their profile picture looks you may have more or less business.
Personally, I think it's ridiculous that people would be biased about such a trivial thing. However, I can see where people may look at a bad photo and have the same reaction as when they encounter a poorly constructed websites, just as this information from Usability.gov describes. They just lose interest, doubt your credibility, and move on.
Does anyone think they've done this/are currently doing this?
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