Tuesday, April 17, 2012

Yerlo

I first read about Yerlo in a piece in the Pioneer Press back in Feb.  Hmong entrepreneur Po Lo is reviving an old and cherished family recipe of rice liquor.  You can read the original story at http://www.twincities.com/stpaul/ci_19939706?IADID=Search-www.twincities.com-www.twincities.com.

Po Lo named the "moonshine" after his mother Yer Lo.  Lo owns and operates his own distillery just outside of Sturgeon Bay, Wisconsin.  The drink is a traditional Hmong recipe that is rice based.  Frederick Melo of the Pioneer Press wrote the piece on Yerlo and asked Po Lo about the tried and true method of distilling the family recipe. "We use the same recipes and the same techniques that she used, that was passed down to her from her family and her elders back in Laos," Po Lo said. "My parents still reside in Green Bay. They're running it when I'm not there. We only distill three or four times a year."

I looked around on the Yerlo website and I was pretty impressed with the layout and the story of the liquor.  Another story was written on Hmong Pages.  You can read that story by with this link http://www.hmongpages.com/index.php/spot-light/16-spot-light/211-yerlo-a-hmong-classic-with-a-modern-twist.
This story went into more detail of what Po Lo's mission is with Yerlo.  Elizabeth Thao who writes for Hmong Pages wrote that "Lo also stresses that Yerlo is for everyone, the Hmong and non-Hmong alike. “I’ve had more Non-Hmong (American) customers come to my distillery to purchase bottles and cases of Yerlo than I do my fellow Hmong,” he says, and for that he is grateful for the support.
 

Yerlo is sold at local liquor stores here in the Saint Paul area.  For more information regarding Yerlo's story and where to purchase a bottle visit http://lo-artisandistillery.com/#/home.


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